🦑 Meet CRiMsy – The CRMatic Mascot with a Mission

28 May

At CRMatic, we believe great strategy should feel simple, human, and even a little bit fun. That’s why we’re proud to introduce CRiMsy – our official mascot, guiding our journey toward smarter CRM solutions.

So… why a squid?

You might be wondering – what does a squid have to do with CRM consulting?

Well, CRiMsy isn’t just a cute face (though, come on – look at those glasses 👓).
This clever squid represents everything CRMatic stands for:

🔹 Intelligence – Squids are some of the smartest creatures in the ocean. Just like a well-architected CRM, they observe, adapt, and make decisions quickly.
🔹 Flexibility – With eight arms and no rigid skeleton, CRiMsy reminds us that agility and adaptability are essential for building scalable CRM systems.
🔹 Multitasking – Integrations, user journeys, data flows, reporting… sound familiar? CRiMsy juggles all these with grace.
🔹 Clarity under pressure – In the depths of complexity, CRiMsy brings calm and focus — a symbol of the way we deliver clarity in even the most tangled CRM challenges.

CRiMsy’s Role at CRMatic

CRiMsy isn’t just a mascot — they’re a visual reminder of our mission:

To simplify CRM strategy
To architect solutions that serve people, not just platforms
To approach every engagement with a human, helpful mindset

You'll see CRiMsy pop up in blog posts, guides, onboarding materials, and maybe even as a sticker soon. They’re here to keep things grounded, engaging, and approachable — just like CRMatic.

🧠 A Mascot With Meaning

Behind the tentacles and charm is a serious message:
CRM doesn't have to be complicated, overwhelming, or impersonal.

With the right approach — and a little help from a friendly squid — you can build systems that actually support your teams and your goals.

Welcome aboard, CRiMsy 🦑
#NotJustAnotherConsultancy

💬 Want to Meet CRiMsy?

Check them out here 👉 crmatic.co.uk
Or drop us a line — we’d love to hear what you think!

Vamsidhar Gudladona